What types of ad extensions should I use to showcase USPs in Bing Ads?

Ad extensions are a powerful tool in Bing Ads for enhancing the visibility and effectiveness of your Unique Selling Propositions (USPs). By providing additional information and making your ads more engaging, ad extensions can help highlight key USPs and drive better performance. Here are some ad extensions to consider for showcasing USPs:

### 1. **Sitelink Extensions**

**Description:**
   - **Additional Links:** Sitelink extensions allow you to add extra links to your ad that direct users to specific pages on your website.

**How to Use for USPs:**
   - **Highlight Key USPs:** Use sitelink extensions to direct users to pages featuring your USPs, such as product features, special offers, or service guarantees. For example, "Free Shipping Details" or "24/7 Customer Support."
   - **Promote Special Offers:** Link to promotions or discounts that emphasize your USPs, like "20% Off Today Only" or "Exclusive Mobile Deals."

### 2. **Callout Extensions**

**Description:**
   - **Additional Text:** Callout extensions allow you to add brief, additional text to your ads to highlight specific aspects of your business.

**How to Use for USPs:**
   - **Emphasize Key USPs:** Use callout extensions to showcase USPs such as "Free Returns," "Price Match Guarantee," or "Award-Winning Service." Keep the text short and impactful.
   - **Highlight Benefits:** Focus on benefits that differentiate your business, such as "Eco-Friendly Products" or "No Setup Fees."

### 3. **Structured Snippet Extensions**

**Description:**
   - **Structured Information:** Structured snippets let you provide additional details about specific aspects of your products or services in a predefined format.

**How to Use for USPs:**
   - **Detail Specific Features:** Use structured snippets to list detailed USPs such as "Service Types: Consulting, Implementation, Support" or "Product Features: Waterproof, Lightweight, Long-Lasting."
   - **Highlight Categories:** If your USPs fall into different categories, structured snippets can help organize and present them clearly, such as "Types of Insurance: Auto, Home, Life."

### 4. **Call Extensions**

**Description:**
   - **Direct Phone Calls:** Call extensions allow you to add a phone number to your ads, making it easy for users to call your business directly.

**How to Use for USPs:**
   - **Promote Customer Service:** Highlight USPs related to customer support, such as "Call for 24/7 Support" or "Speak to an Expert Now."
   - **Encourage Direct Contact:** Use call extensions to promote immediate action, such as "Get a Free Quote – Call Now" or "Consult with Our Experts Today."

### 5. **Location Extensions**

**Description:**
   - **Business Locations:** Location extensions show your business address and location information alongside your ad.

**How to Use for USPs:**
   - **Emphasize Local Advantages:** Highlight USPs related to your physical location, such as "Visit Us for Exclusive In-Store Discounts" or "Conveniently Located Near You."
   - **Promote Local Services:** Use location extensions to feature USPs like "Same-Day Service at Our Local Store" or "Find Our Location Easily with Free Parking."

### 6. **Price Extensions**

**Description:**
   - **Pricing Information:** Price extensions allow you to display pricing information for different products or services directly in your ad.

**How to Use for USPs:**
   - **Highlight Competitive Pricing:** Use price extensions to showcase USPs related to competitive pricing or value, such as "Starting at $29.99" or "Best Price Guarantee."
   - **Promote Special Offers:** Display special pricing offers or discounts that emphasize your USPs, like "20% Off on First Purchase" or "Limited-Time Sale."

### 7. **Promotion Extensions**

**Description:**
   - **Special Offers:** Promotion extensions allow you to highlight specific promotions or discounts.

**How to Use for USPs:**
   - **Showcase Current Promotions:** Feature USPs related to current promotions, such as "20% Off All Orders – Limited Time" or "Free Gift with Purchase."
   - **Highlight Special Events:** Promote special events or sales that align with your USPs, like "Black Friday Sale – 30% Off Sitewide."

### 8. **App Extensions**

**Description:**
   - **Promote App Downloads:** App extensions provide a link to download your mobile app.

**How to Use for USPs:**
   - **Highlight App Benefits:** Use app extensions to emphasize USPs related to your app, such as "Download for Exclusive In-App Discounts" or "Access Premium Features with Our App."
   - **Encourage App Usage:** Promote features of your app that align with your USPs, such as "Track Orders Easily with Our App" or "Get Real-Time Notifications and Updates."

### Best Practices for Using Ad Extensions to Showcase USPs:

1. **Relevance:** Ensure that your ad extensions are relevant to the USPs you are highlighting and that they align with the main ad copy.
2. **Consistency:** Maintain consistency in messaging across ad copy and extensions to reinforce your USPs effectively.
3. **Clarity:** Keep the text in your ad extensions clear and concise to ensure that users quickly understand the USPs you are promoting.
4. **Testing:** Regularly test different ad extensions and combinations to see which ones are most effective in highlighting your USPs and driving engagement.

By leveraging these ad extensions effectively, you can enhance the visibility of your USPs, provide valuable information to potential customers, and improve overall ad performance in Bing Ads.