What are keywords and how do I choose them for Bing Ads?

Keywords are the words or phrases that you use to trigger your Bing Ads when users search for them on the Bing search engine. Choosing the right keywords is essential for the success of your Bing Ads campaigns, as it helps ensure that your ads are displayed to the right people at the right time.

Here are some tips for choosing keywords for Bing Ads:

1. Relevance: Choose keywords that are highly relevant to your products or services. This will help ensure that your ads are displayed to users who are actually interested in what you have to offer.
2. Specificity: Choose specific keywords that are closely related to your products or services. This will help ensure that your ads are displayed to users who are searching for exactly what you offer, rather than broad terms that may not be as relevant.
3. Search Volume: Choose keywords that have a high search volume, as this will help ensure that your ads are displayed to a large number of users. You can use Bing Ads' keyword planner tool to find keywords with high search volume.
4. Competition: Choose keywords that have low competition, as this will help ensure that your ads are displayed at the top of the search results page. You can use Bing Ads' keyword planner tool to find keywords with low competition.
5. Long-Tail Keywords: Consider using long-tail keywords, which are longer and more specific phrases that are less competitive than short-tail keywords. Long-tail keywords can help you target users who are further along in the buying process and more likely to convert.
6. Negative Keywords: Consider using negative keywords, which are keywords that you exclude from your campaigns to prevent your ads from being displayed for certain search queries. This can help ensure that your ads are only displayed to users who are searching for your products or services.

To choose keywords for Bing Ads, you should start by brainstorming a list of words and phrases that are closely related to your products or services. You can then use Bing Ads' keyword planner tool to find additional keywords and refine your list based on search volume, competition, and relevance.

Remember to regularly review and optimize your keywords to ensure that they are meeting your performance objectives. By choosing the right keywords for your Bing Ads campaigns, you can improve their visibility, click-through rate, and conversion rate.