How can I recover from a drop in Bing Ads performance?

If you've experienced a drop in performance with your Bing Ads, here are some steps you can take to recover:

1. Review your account structure: Make sure your campaigns and ad groups are well-organized and structured. This will help you better manage your keywords, ad copy, and bids.

2. Analyze your keywords: Check your search term report to see which keywords are triggering your ads and which ones are performing well. Remove any irrelevant keywords and add negative keywords to prevent your ads from showing up for irrelevant searches.

3. Optimize your ad copy: Make sure your ad copy is relevant and compelling. Test different ad variations to see which ones perform best.

4. Adjust your bids: Use bid adjustments to increase or decrease your bids for specific devices, locations, and times of day. This will help you reach your target audience more effectively.

5. Check your landing pages: Make sure your landing pages are relevant and user-friendly. Optimize your pages for mobile devices and make sure they load quickly.

6. Use ad extensions: Ad extensions can help your ads stand out and provide additional information to users. Test different ad extensions to see which ones perform best.

7. Monitor your performance: Keep a close eye on your performance metrics, such as click-through rate (CTR), conversion rate, and cost per conversion. Use these metrics to make data-driven decisions about your campaigns.

8. Consider using automated rules: Bing Ads offers automated rules that can help you manage your bids, ad scheduling, and other aspects of your campaigns. Use these rules to save time and improve performance.

9. Seek professional help: If you're still struggling to improve your Bing Ads performance, consider hiring a professional PPC agency or consultant to help you optimize your campaigns.

10. Stay up-to-date with best practices: Bing Ads is constantly evolving, so it's important to stay up-to-date with the latest best practices and features. Attend webinars, read blogs, and join industry forums to stay informed.