How have businesses improved their local presence with Bing Ads?

Businesses can improve their local presence with Bing Ads by using a variety of targeting options and ad formats that are designed to reach local customers. Here are some examples:

1. Location targeting: Bing Ads allows businesses to target specific geographic regions, including cities, states, and countries. By targeting their ads to a specific location, businesses can ensure that their ads are seen by people who are most likely to be interested in their products or services. For example, a local bakery in Seattle can target users searching for bakeries in Seattle or nearby areas.
2. Location extensions: Bing Ads allows businesses to add location extensions to their ads, which display their address, phone number, and a map marker. This helps users find the business's location and increases the likelihood of in-store visits. For example, a car dealership in Los Angeles can use location extensions to show their address and phone number to users searching for cars in Los Angeles.
3. Ad scheduling: Bing Ads allows businesses to schedule their ads to run during specific times of the day or week. This is especially useful for businesses that have specific hours of operation or that want to target customers during peak hours. For example, a coffee shop in San Francisco can schedule their ads to run during the morning and afternoon rush hours to target commuters.
4. Keyword targeting: Bing Ads allows businesses to target specific keywords that are relevant to their products or services. By using location-based keywords, such as "Seattle bakery" or "Los Angeles car dealership," businesses can ensure that their ads are seen by users who are searching for local businesses.
5. Mobile targeting: Bing Ads allows businesses to target mobile devices, which is especially important for local businesses. By targeting mobile devices, businesses can reach users who are on-the-go and more likely to make a purchase or visit a store.
6. Call extensions: Bing Ads allows businesses to add call extensions to their ads, which allow users to call the business directly from the ad. This is especially useful for businesses that rely on phone calls for sales or customer service.

By using these features and strategies, businesses can improve their local presence with Bing Ads and reach more customers in their area.