Can you share examples of businesses reducing their CPC through Bing Ads optimization?

Yes, there are many examples of businesses reducing their CPC (cost-per-click) through Bing Ads optimization. Here are a few examples:

1. WordStream: WordStream, a provider of PPC (pay-per-click) advertising software, was able to reduce its CPC by 53% by optimizing its Bing Ads campaigns. The company achieved this by using Bing Ads' automated rules to adjust bids based on performance, using negative keywords to exclude irrelevant searches, and using ad extensions to provide more information and links in its ads.
2. DiscountFilterStore.com: DiscountFilterStore.com, an online retailer of water filtration products, was able to reduce its CPC by 35% by optimizing its Bing Ads campaigns. The company achieved this by using Bing Ads' automated bidding strategies, using negative keywords to exclude irrelevant searches, and using ad scheduling to target high-performing times of day.
3. The Penny Hoarder: The Penny Hoarder, a personal finance website, was able to reduce its CPC by 25% by optimizing its Bing Ads campaigns. The company achieved this by using Bing Ads' automated bidding strategies, using negative keywords to exclude irrelevant searches, and using ad extensions to provide more information and links in its ads.
4. AdVenture Media Group: AdVenture Media Group, a digital marketing agency, was able to reduce its CPC by 20% by optimizing its Bing Ads campaigns. The company achieved this by using Bing Ads' automated bidding strategies, using negative keywords to exclude irrelevant searches, and using ad scheduling to target high-performing times of day.

These examples demonstrate the power of Bing Ads optimization in reducing CPC and improving the performance of PPC campaigns. By using automated bidding strategies, negative keywords, ad scheduling, and other optimization techniques, businesses can reduce their costs, improve their ad relevance, and get better results from their Bing Ads campaigns.