What are the legal guidelines for using customer testimonials in advertising through Bing Ads?

When using customer testimonials in advertising through Bing Ads, it's important to follow legal guidelines to ensure that you're not misleading or deceiving potential customers. Here are some legal guidelines to keep in mind:

1. Truthfulness: Testimonials must be truthful and accurate. You cannot make false or misleading claims about your product or service.
2. Representativeness: Testimonials must be representative of the typical experience of your customers. You cannot cherry-pick testimonials that only show the best possible outcomes.
3. Typicality: Testimonials must reflect the typical or ordinary results that a customer can expect. You cannot make exaggerated or unrealistic claims about the results that your product or service can achieve.
4. Identification: Testimonials must clearly identify the person giving the testimonial, unless they have requested anonymity. You cannot use fake or made-up names.
5. Disclosure: Testimonials must disclose any material connections between the person giving the testimonial and your business. For example, if the person is a paid endorser or has a financial interest in your business, this must be disclosed.
6. Compliance: Testimonials must comply with all applicable laws and regulations, including truth-in-advertising laws and industry-specific regulations.

By following these legal guidelines, you can ensure that your use of customer testimonials in advertising through Bing Ads is truthful, accurate, and compliant with applicable laws and regulations.