How does campaign automation on Bing Ads compare to Rocket Fuel's AI-driven platform?

Bing Ads and Rocket Fuel are both powerful advertising platforms that offer campaign automation capabilities. However, there are some differences in the level of automation and AI-driven capabilities offered by each platform. Here are some key differences to consider:

1. Level of Automation: Bing Ads offers a range of campaign automation features, including automated bidding, audience targeting, and ad scheduling. These features are designed to help advertisers save time and optimize their campaigns for better performance. Rocket Fuel, on the other hand, offers a more advanced level of automation, using AI-driven algorithms to optimize campaigns in real-time.
2. AI-Driven Capabilities: Rocket Fuel's platform is powered by AI-driven algorithms that analyze vast amounts of data to make real-time optimization decisions. This allows the platform to identify patterns and trends that may not be apparent to human advertisers, and to adjust campaigns accordingly. Bing Ads also uses machine learning algorithms to optimize campaigns, but the level of AI-driven automation may not be as advanced as Rocket Fuel.
3. Targeting Capabilities: Bing Ads offers a range of targeting capabilities, including keyword targeting, audience targeting, and device targeting. The platform also offers demographic targeting, which allows advertisers to target specific age, gender, and location segments. Rocket Fuel's platform offers more advanced targeting capabilities, using AI-driven algorithms to identify and target high-value audience segments in real-time.
4. Reporting and Analytics: Both Bing Ads and Rocket Fuel offer reporting and analytics capabilities, but Rocket Fuel's platform provides more advanced analytics features, including predictive analytics and attribution modeling. This allows advertisers to better understand the impact of their campaigns and make data-driven decisions.
5. Integration with Other Platforms: Bing Ads is a standalone platform, but it can be integrated with other Microsoft advertising products, such as Microsoft Advertising and LinkedIn Ads. Rocket Fuel's platform can be integrated with a range of third-party platforms, including demand-side platforms (DSPs), data management platforms (DMPs), and ad servers.

Overall, both Bing Ads and Rocket Fuel offer campaign automation capabilities, but Rocket Fuel's platform provides a more advanced level of AI-driven automation and targeting capabilities. Bing Ads may be more suitable for small to mid-sized businesses who require a simpler and more intuitive campaign automation platform, while Rocket Fuel may be more suitable for enterprise-level advertisers who require advanced AI-driven optimization and targeting capabilities. It's important for advertisers to evaluate their specific campaign automation needs and compare the features and functionality of each platform to determine which one is the best fit for their business.