What are the character limits and guidelines for ad text in Bing Ads?

Bing Ads has character limits and guidelines for ad text to ensure that ads are clear, concise, and relevant to users. Here are the character limits and guidelines for ad text in Bing Ads:

1. Title: The title of your ad can be up to 60 characters long, including spaces. It should be attention-grabbing and relevant to the user's search query. Use keywords in the title to improve the relevance and visibility of your ad.
2. Description: The description of your ad can be up to 80 characters long, including spaces. It should provide more information about your product or service and include a clear call-to-action. Use keywords in the description to improve the relevance and visibility of your ad.
3. Path: The path of your ad can be up to 15 characters long, including spaces. It should provide additional context about the landing page that the user will be directed to. Use keywords in the path to improve the relevance and visibility of your ad.
4. Guidelines: Bing Ads has guidelines for ad text to ensure that ads are clear, concise, and relevant to users. Here are some of the guidelines:
* Avoid using all caps or excessive punctuation
* Avoid using misleading or deceptive language
* Avoid using irrelevant or off-topic content
* Avoid using offensive or inappropriate language
* Avoid using excessive keywords or keyword stuffing

By following the character limits and guidelines for ad text in Bing Ads, you can create effective and engaging ads that drive clicks, conversions, and revenue. It's important to regularly review and optimize your ad text to ensure that it's performing at its best and meeting the needs of your target audience.