What are the best times to refresh testimonials in ongoing Bing Ads campaigns?

Refreshing testimonials in ongoing Bing Ads campaigns is essential to maintain relevance, engagement, and effectiveness over time. Here are some strategic times and considerations for refreshing testimonials:

### 1. **Regular Interval Refresh:**

- **Monthly or Quarterly Updates:** Schedule regular intervals (e.g., every month or quarter) to refresh testimonials in your Bing Ads campaigns. This ensures that your testimonials remain current and reflect recent customer experiences.

- **Seasonal Relevance:** Consider updating testimonials to align with seasonal trends or changes in customer preferences. For example, testimonials highlighting holiday promotions or seasonal benefits can resonate more with your audience during specific times of the year.

### 2. **After Significant Milestones or Achievements:**

- **Product Updates or Enhancements:** Refresh testimonials after introducing new product features or improvements. Highlight customer feedback on how these updates have enhanced their experience.

- **Business Milestones:** Celebrate business milestones (e.g., anniversaries, significant achievements) by showcasing testimonials from long-term customers or those who have benefited from your continued growth.

### 3. **In Response to Market Feedback:**

- **Customer Feedback Analysis:** Monitor customer feedback channels, such as reviews, surveys, and social media mentions. Identify emerging trends or recurring themes that can be addressed with updated testimonials.

- **Competitive Landscape:** Stay informed about competitors' strategies and customer perceptions. Update testimonials to differentiate your offerings and address potential objections or comparisons.

### 4. **Campaign Performance Optimization:**

- **A/B Testing Results:** Use A/B testing to compare the performance of ads with different testimonials. Replace underperforming testimonials with new ones that resonate better with your target audience.

- **Metrics Analysis:** Analyze ad performance metrics (e.g., CTR, conversion rate) to identify periods of stagnation or decline. Refreshing testimonials during these times can reinvigorate engagement and boost campaign effectiveness.

### 5. **Customer Lifecycle Touchpoints:**

- **New Customer Acquisitions:** Introduce new testimonials to greet and reassure potential customers at the beginning of their journey with your brand. Highlight success stories that align with their needs and expectations.

- **Customer Retention and Loyalty:** Use testimonials from loyal customers to reinforce relationships and encourage repeat purchases. Update testimonials that showcase ongoing satisfaction and loyalty over time.

### Example of Refreshing Testimonials in Bing Ads Campaigns:

- **Scenario:** Your Bing Ads campaign promotes a subscription-based meal delivery service. Initially, testimonials emphasize convenience and health benefits. Over time, you notice a decline in CTR.

- **Action:** Refresh testimonials by introducing new customer stories that highlight recent menu additions or improved delivery options. Emphasize testimonials from customers who have tried new recipes and experienced enhanced satisfaction.

By strategically refreshing testimonials in your ongoing Bing Ads campaigns, you can maintain audience engagement, address evolving customer needs, and optimize campaign performance. Regularly evaluate and update testimonials based on market feedback and campaign analytics to ensure their continued relevance and impact.