What tools can help me find new keywords for Bing Ads campaigns?

Finding new keywords for Bing Ads campaigns involves using various tools and resources to expand your keyword list and discover relevant search terms. Here are some tools and methods that can help:

1. **Microsoft Advertising Keyword Planner**:
   - The **Keyword Planner** tool within Microsoft Advertising provides keyword suggestions based on search volume trends, competition, and suggested bids. You can enter seed keywords or your website URL to generate keyword ideas.

2. **Bing Webmaster Tools**:
   - **Bing Webmaster Tools** provides insights into search queries that lead to impressions and clicks for your website. It can help identify potential keywords that are already driving traffic to your site, which you can then incorporate into your Bing Ads campaigns.

3. **Keyword Research Tools**:
   - Use third-party keyword research tools such as **SEMrush**, **Ahrefs**, or **Moz** to explore keyword ideas. These tools offer insights into search volume, competition level, related keywords, and trends across different search engines including Bing.

4. **Search Query Reports**:
   - Regularly review the **Search Query Reports** within Microsoft Advertising to identify new search queries that trigger your ads. This report shows actual user queries, allowing you to discover relevant keywords that may not be currently in your campaign.

5. **Competitor Analysis**:
   - Analyze your competitors' websites and ad campaigns to identify keywords they are targeting. Tools like SEMrush or SpyFu can provide insights into competitor keywords and ad strategies that you can leverage for your own campaigns.

6. **Customer Insights and Feedback**:
   - Gather insights from customer feedback, support interactions, or surveys to understand the language and terms your audience uses when searching for your products or services. Incorporate these insights into your keyword strategy.

7. **Google Ads Keyword Planner (for Cross-Platform Insights)**:
   - While primarily for Google Ads, the **Google Keyword Planner** can also provide valuable insights into keyword search volume and trends that may be applicable to Bing Ads campaigns. Use it to uncover new keyword opportunities that can be adapted for Bing.

8. **Brainstorming and Creative Thinking**:
   - Sometimes, the best keywords come from brainstorming sessions within your team or by thinking creatively about your products, services, and target audience. Consider different variations, synonyms, and related terms that users might use to find your offerings.

9. **Use of Broad Match Modifier (BMM) Keywords**:
   - Incorporate broad match modifier keywords in your campaigns to capture variations and related searches that may not be covered by exact or phrase match keywords. Monitor performance and adjust based on search query reports.

10. **Consulting with PPC Experts**:
    - If you have access to PPC experts or agencies specializing in digital advertising, they can provide valuable insights and recommendations for keyword research strategies tailored to Bing Ads campaigns.

By leveraging these tools and methods, you can effectively discover new keywords, expand your campaign's reach, and improve the relevance of your ads to your target audience on Bing Ads.