How can I set bid adjustments based on audience segments in Bing Ads?

In Bing Ads, you can set bid adjustments based on audience segments to increase or decrease your bids for specific groups of users. Here's how to set bid adjustments based on audience segments in Bing Ads:

1. Create audience segments: Before you can set bid adjustments based on audience segments, you need to create audience segments in Bing Ads. You can create audience segments based on various criteria, such as demographics, interests, or behavior.
2. Navigate to the audience tab: In your Bing Ads account, navigate to the "Audiences" tab.
3. Select the audience segment: From the audience tab, select the audience segment for which you want to set bid adjustments.
4. Set bid adjustments: Once you have selected the audience segment, click on the "Set bid adjustments" button. This will allow you to increase or decrease your bids for this audience segment.
5. Enter the bid adjustment: Enter the bid adjustment percentage for the audience segment. A positive bid adjustment will increase your bids for this audience segment, while a negative bid adjustment will decrease your bids.
6. Save the bid adjustment: Once you have entered the bid adjustment, click on the "Save" button to save the changes.
7. Monitor performance: After setting bid adjustments based on audience segments, monitor the performance of your ads to ensure that they are delivering the desired results. You may need to adjust your bid adjustments over time to optimize your performance.

By setting bid adjustments based on audience segments, you can increase or decrease your bids for specific groups of users, which can help you reach your target audience more effectively and improve the performance of your ads.