How do ad extensions impact overall ad performance in Bing Ads?

Ad extensions in Bing Ads can have a positive impact on overall ad performance in several ways:

1. Increased visibility: Ad extensions can make your ads more prominent in the search results, which can help increase visibility and attract more clicks.
2. Improved click-through rate (CTR): Ad extensions can provide additional information and links that can make your ads more appealing to users, which can help improve CTR.
3. Higher quality score: Bing uses a quality score system to determine the relevance and ranking of ads. Ad extensions can help improve the relevance of your ads, which can lead to a higher quality score and better ad placement.
4. Increased ad relevance: Ad extensions can provide more context and information about your business, which can help make your ads more relevant to users. This can lead to higher CTR and conversion rates.
5. Improved conversion rate: Ad extensions can help drive more targeted traffic to your website, which can lead to higher conversion rates.
6. Better mobile performance: Ad extensions, such as call extensions and location extensions, can be especially useful for mobile users. They can make it easier for mobile users to call your business or find your location, which can help improve the performance of your ads on mobile devices.

Overall, ad extensions can help improve the performance of your ads in Bing Ads by increasing visibility, improving CTR, and driving more targeted traffic to your website.