What results have businesses achieved using custom audience segments in Bing Ads?

Businesses using custom audience segments in Bing Ads have achieved various positive results. Here are some of them:

1. Improved targeting: Custom audience segments allow businesses to target specific groups of people who have previously interacted with their brand, products, or services. This results in more relevant ads and a higher likelihood of conversions.
2. Increased engagement: Custom audience segments can help businesses engage with their audience more effectively. By delivering personalized ads to specific groups of people, businesses can increase click-through rates and time spent on their website.
3. Better ROI: Custom audience segments can help businesses achieve a better return on investment (ROI) by reducing wasted ad spend. By targeting specific groups of people who are more likely to convert, businesses can reduce the cost per conversion and improve their overall ROI.
4. Enhanced remarketing: Custom audience segments can be used for remarketing campaigns, allowing businesses to target people who have previously visited their website or engaged with their brand. This can help businesses re-engage with potential customers and increase the likelihood of conversions.
5. Increased brand awareness: Custom audience segments can help businesses increase brand awareness by delivering ads to specific groups of people who are more likely to be interested in their products or services. This can help businesses reach a wider audience and increase their visibility online.

Overall, custom audience segments in Bing Ads can help businesses achieve a range of positive results, including improved targeting, increased engagement, better ROI, enhanced remarketing, and increased brand awareness.