What role do voice search and AI assistants play in entertainment advertising on Bing Ads?

Voice search and AI assistants are becoming increasingly important in the world of entertainment advertising, including on Bing Ads. Here are some ways they play a role:

1. Voice Search: As more and more people use voice search to find information online, entertainment companies can optimize their Bing Ads campaigns for voice queries. This means using natural language keywords and phrases that people are likely to use when speaking, rather than typing. For example, instead of bidding on the keyword "movies," an entertainment company might bid on the long-tail keyword "what movies are playing near me tonight?"
2. AI Assistants: AI assistants like Microsoft's Cortana, Amazon's Alexa, and Google Assistant can all be used to search for entertainment options. Entertainment companies can create skills or actions for these AI assistants that allow users to search for and purchase tickets to movies, concerts, or sporting events directly through the AI assistant. This can provide a more seamless and convenient experience for users, which can lead to higher engagement and conversion rates.
3. Personalization: AI assistants can also help personalize the entertainment advertising experience for users. By analyzing a user's past search and purchase history, AI assistants can provide personalized recommendations for movies, TV shows, music, and other forms of entertainment. Entertainment companies can use Bing Ads to target users with personalized ads based on their interests and preferences.
4. Cross-Device Targeting: Voice search and AI assistants are often used on mobile devices, which means that entertainment companies can use Bing Ads to target users across multiple devices. For example, a user might search for a movie on their phone using voice search, and then purchase tickets to that movie on their laptop. By using cross-device targeting, entertainment companies can reach users at multiple touchpoints and increase the chances of conversion.

Overall, voice search and AI assistants are becoming increasingly important in the world of entertainment advertising on Bing Ads. By optimizing their campaigns for voice queries, personalizing the user experience, and targeting users across multiple devices, entertainment companies can reach more users and increase engagement and conversion rates.