How does Bing Ads pricing work?

Bing Ads pricing works on a cost-per-click (CPC) model, which means that you only pay when someone clicks on your ad. Here's how it works:

1. Keyword Research: You conduct keyword research to identify the keywords that are most relevant to your business and target audience.
2. Bidding: You bid on those keywords, specifying the maximum amount you are willing to pay for each click.
3. Ad Ranking: Bing Ads uses a variety of factors to determine your ad rank, including your bid, the relevance of your ad to the search query, and the quality of your landing page.
4. Cost-Per-Click: If your ad is displayed and someone clicks on it, you will be charged the amount of your bid or a lower amount if there is less competition for that keyword.
5. Daily Budget: You set a daily budget for your Bing Ads campaign, which determines how much you are willing to spend per day. Once you reach your daily budget, your ads will no longer be displayed until the next day.
6. Billing: Bing Ads will bill you monthly for the clicks that your ads received during that month. You can view your billing history and invoices in your Bing Ads account.

It's important to note that the actual cost-per-click you pay may be lower than your maximum bid, depending on the competition for that keyword and the relevance of your ad to the search query. Bing Ads also offers automated bidding strategies that can help you optimize your bids for maximum ROI.

Overall, Bing Ads pricing is designed to be flexible and transparent, allowing you to set a budget that works for your business and only pay for the clicks that your ads receive. By using Bing Ads' bidding and budgeting tools effectively, you can optimize your campaigns for better performance and ROI.