How do I set up ad groups in Bing Ads?

Setting up ad groups in Bing Ads involves organizing your campaigns into smaller, manageable groups focused on specific themes, products, or services. Here's a step-by-step guide on how to set up ad groups in Bing Ads:

### 1. Access Bing Ads Campaigns Interface

- **Sign In:** Log in to your Bing Ads account at ads.microsoft.com.

- **Navigate to Campaigns:** Click on the "Campaigns" tab in the top navigation menu to access your campaigns.

### 2. Create a New Campaign (If Necessary)

- **Campaign Creation:** If you haven't already created a campaign for your ads, click on the "Create Campaign" button to begin setting up a new campaign. Follow the prompts to define campaign settings such as campaign name, budget, targeting options, and ad scheduling.

### 3. Navigate to Ad Groups

- **Campaign Selection:** Select the campaign where you want to create new ad groups.

- **Ad Groups Tab:** Click on the "Ad Groups" tab within the selected campaign to manage ad groups for that campaign.

### 4. Click on "Create ad group"

- **Add Ad Group:** Locate and click on the "Create ad group" button to start creating a new ad group within the selected campaign.

### 5. Configure Ad Group Settings

- **Ad Group Name:** Enter a descriptive name for your ad group that reflects its focus (e.g., Product A, Service B, Brand C).

- **Default Bid:** Set the default bid for this ad group, which determines how much you are willing to pay for a click on your ad.

- **Network Distribution:** Choose where you want your ads to appear—on the Bing search network, syndicated search partners, or both.

### 6. Define Keywords and Targeting

- **Keywords:** Enter relevant keywords that are closely related to the theme or focus of the ad group. These keywords should match what users might search for when looking for your products or services.

- **Targeting Options:** Specify additional targeting options such as location targeting, device targeting, demographic targeting, or ad scheduling based on your campaign objectives.

### 7. Create Ads for Your Ad Group

- **Ad Creation:** Click on the "Create ad" button within the ad group to start creating ads that will appear when your targeted keywords trigger your campaign.

- **Ad Copy:** Write compelling ad copy that includes relevant keywords, highlights unique selling points, and includes a clear call-to-action (CTA) to encourage user engagement.

- **Ad Extensions:** Optionally, add ad extensions such as Sitelink Extensions, Callout Extensions, or Location Extensions to provide additional information and enhance ad visibility.

### 8. Save and Review

- **Review Settings:** Double-check all settings, including ad group name, bid, targeting options, and ad creatives, to ensure they align with your campaign objectives and audience targeting strategy.

- **Save Changes:** Click on the "Save" or "Save and Finish" button to save your ad group settings and activate your ads within the campaign.

### 9. Monitor Performance

- **Performance Monitoring:** Use Bing Ads reporting tools to monitor ad group performance, including metrics such as impressions, clicks, CTR, and conversions.

- **Optimization:** Continuously optimize your ad groups by refining keywords, adjusting bids, testing different ad variations, and leveraging performance data to improve campaign effectiveness.

By following these steps, you can effectively set up ad groups in Bing Ads to organize and manage your campaigns, target specific audience segments, and achieve your advertising goals efficiently.