What mobile-specific ad extensions can I use to highlight USPs effectively in Bing Ads?

To effectively highlight your Unique Selling Propositions (USPs) in Bing Ads on mobile devices, you can use several mobile-specific ad extensions. These extensions help enhance visibility and provide additional context to your ads, making them more engaging and informative for users. Here are some key mobile-specific ad extensions to consider:

### 1. **Call Extensions**

- **Description:** Allow users to click a button to call your business directly from their mobile device.
- **How It Highlights USPs:** Use call extensions to highlight USPs related to customer support, immediate service, or exclusive offers that users can inquire about by calling. For example, if you offer "24/7 customer support," a call extension can make it easy for users to reach out directly.

### 2. **Location Extensions**

- **Description:** Show your business address, phone number, and a map marker in your ads.
- **How It Highlights USPs:** If your USP involves a physical location advantage, such as "Free in-store pickup" or "Exclusive in-store deals," location extensions can drive foot traffic by providing users with your address and directions.

### 3. **Sitelink Extensions**

- **Description:** Add additional links to different pages on your website within your ad.
- **How It Highlights USPs:** Use sitelink extensions to direct users to pages where specific USPs are detailed. For example, you can create sitelinks that lead to pages about special offers, customer testimonials, or detailed product features.

### 4. **Callout Extensions**

- **Description:** Add brief, non-clickable text that appears below your ad's main text.
- **How It Highlights USPs:** Callout extensions are ideal for highlighting key USPs like "Free Shipping," "Price Match Guarantee," or "24/7 Customer Support" directly in the ad. They provide additional information without taking users away from the search results page.

### 5. **Structured Snippet Extensions**

- **Description:** Display specific aspects of your products or services using predefined headers.
- **How It Highlights USPs:** Structured snippets allow you to highlight features or benefits related to your USPs. For example, you can use headers like "Service Options" or "Product Features" to showcase "24-Month Warranty" or "High-Speed Internet" under the appropriate header.

### 6. **Price Extensions**

- **Description:** Show prices for different products or services directly in your ad.
- **How It Highlights USPs:** If your USP involves competitive pricing or special deals, price extensions can highlight this information directly. For instance, "$29.99 per month" for a subscription service or "Up to 50% off" can attract users looking for value.

### 7. **App Extensions**

- **Description:** Provide a link to download your mobile app.
- **How It Highlights USPs:** If your USP involves a unique mobile app feature or benefits, use app extensions to encourage users to download your app. For example, if your app offers "Exclusive In-App Discounts" or "Personalized Recommendations," app extensions can drive app installs and highlight these features.

### 8. **Promotion Extensions**

- **Description:** Display special offers or discounts in your ads.
- **How It Highlights USPs:** Use promotion extensions to highlight limited-time offers, discounts, or special deals that are a key part of your USPs. For example, "Save 20% on Your First Purchase" or "Buy One, Get One Free" can be promoted using this extension.

### Best Practices for Using Mobile-Specific Ad Extensions:

- **Relevance:** Ensure that the extensions are directly relevant to the USPs you are promoting. They should enhance the user's understanding of what makes your offer unique.
- **Consistency:** Align the messaging in your ad extensions with the content on your landing pages to provide a seamless user experience.
- **Testing:** Experiment with different extensions to see which combinations drive the best results. A/B testing can help you determine the most effective extensions for highlighting your USPs.

By strategically using these mobile-specific ad extensions, you can effectively communicate your USPs and enhance the overall performance of your Bing Ads campaigns on mobile devices.