How can media companies stay updated on new features and updates in Bing Ads?

Staying updated on new features and updates in Bing Ads is crucial for media companies to leverage the latest tools and capabilities effectively. Here are several strategies and resources that media companies can use to stay informed:

### 1. **Subscribe to Bing Ads Newsletters**

- **Email Subscriptions:** Sign up for Bing Ads newsletters to receive regular updates on new features, enhancements, and best practices directly in your inbox.
  - **How to Subscribe:** Typically, you can find subscription options within the Bing Ads platform under account settings or communications preferences.

### 2. **Follow Bing Ads Blogs and Announcements**

- **Official Blog:** Follow the Bing Ads official blog for in-depth articles on new features, product updates, and industry insights. The blog often provides detailed information and use cases for new tools and functionalities.
  - **Blog URL:** Visit the [Microsoft Advertising Blog](https://about.ads.microsoft.com/en-us/blog) for the latest updates.

- **Feature Announcements:** Keep an eye on Bing Ads' feature announcements for immediate updates on new releases and changes.
  - **Announcement Channels:** Look for announcements on the Bing Ads website or through official Microsoft Advertising channels.

### 3. **Join Microsoft Advertising Webinars and Events**

- **Live Webinars:** Participate in live webinars hosted by Bing Ads and Microsoft Advertising. These sessions cover new features, best practices, and advanced strategies.
  - **How to Join:** Check the [Microsoft Advertising Events](https://about.ads.microsoft.com/en-us/resources/events) page for upcoming webinars and registration details.

- **Industry Events:** Attend industry conferences and events where Bing Ads may present or sponsor. These events often include sessions on the latest updates and trends.
  - **Event Listings:** Look for advertising and marketing industry events that feature Bing Ads or Microsoft Advertising.

### 4. **Engage with Bing Ads Support and Account Managers**

- **Dedicated Account Managers:** If you have a dedicated account manager, they can provide personalized updates on new features and help you understand how to incorporate them into your campaigns.
  - **Contacting Your Manager:** Reach out to your account manager for briefings on new updates and personalized recommendations.

- **Customer Support:** Use Bing Ads' customer support to ask about new features or get clarification on recent updates.
  - **Support Channels:** Contact support through chat, phone, or email.

### 5. **Monitor Bing Ads' Social Media Channels**

- **Social Media:** Follow Bing Ads and Microsoft Advertising on social media platforms such as Twitter, LinkedIn, and Facebook for real-time updates and announcements.
  - **Official Accounts:** Follow [Microsoft Advertising on Twitter](https://twitter.com/MSAdvertising) and [LinkedIn](https://www.linkedin.com/company/microsoft-advertising) for updates.

### 6. **Explore Bing Ads Help Center and Resource Library**

- **Help Center:** Regularly visit the Bing Ads Help Center for updated articles, FAQs, and documentation on new features and functionalities.
  - **Help Center URL:** Access the [Bing Ads Help Center](https://help.ads.microsoft.com/) for the latest resources and support articles.

- **Resource Library:** Utilize the resource library for whitepapers, case studies, and guides that may include information on new features and best practices.
  - **Resource Access:** Explore the resource section on the Microsoft Advertising website.

### 7. **Participate in Online Communities and Forums**

- **User Forums:** Join Bing Ads forums and online communities where advertisers discuss new features and share insights. These platforms often feature discussions about the latest updates.
  - **Community Platforms:** Participate in forums such as the [Microsoft Community](https://answers.microsoft.com/en-us) or industry-specific advertising forums.

- **Networking Groups:** Connect with other media professionals and advertisers in networking groups or industry associations to exchange information about recent changes and innovations.

### 8. **Review Product Release Notes**

- **Release Notes:** Check the Bing Ads product release notes for detailed information on recent updates and new features. These notes provide insights into the functionality and benefits of new tools.
  - **Access Notes:** Product release notes are often available through the Bing Ads platform or official Microsoft Advertising resources.

### 9. **Set Up Alerts and Notifications**

- **Platform Alerts:** Configure alerts and notifications within your Bing Ads account to be informed about changes or updates that may affect your campaigns.
  - **Notification Settings:** Review and adjust your notification settings in the Bing Ads interface.

### Summary

To stay updated on new features and updates in Bing Ads, media companies should leverage a combination of resources, including newsletters, blogs, webinars, and support channels. Engaging with Bing Ads' social media, help center, and online communities also provides valuable insights. By actively monitoring these resources and participating in industry events, media companies can ensure they are informed about the latest advancements and can effectively integrate new features into their advertising strategies.