You can discover keywords with Pinterest's ad tools without ever creating an ad by using the platform's Keyword Planner. This is a powerful feature within the Pinterest Ads Manager that is designed to help advertisers, but is also a goldmine for organic marketers and content creators.

How to Use the Pinterest Keyword Planner
Create a Pinterest Business Account: You must have a free business account to access the ad tools.

Navigate to the Ads Manager: Once logged in, go to the "Ads" menu and select "Create Ad." You don't have to complete the ad creation process; you just need to get to the campaign setup screen.

Find the Keyword Planner: During the ad creation flow, you will be prompted to select a targeting strategy. Choose the "Find New Customers" option, then scroll down to the "Interests and Keywords" section. Click on "Add Keywords." This will open the keyword research tool.

Enter Your Seed Keywords: Type in a broad keyword related to your niche (e.g., "healthy recipes," "home decor," "sustainable fashion"). The tool will then generate a list of related keywords.

Analyze the Results: Pinterest's tool provides a wealth of information, including keyword suggestions, related terms, and estimated audience size. You can use this data to identify long-tail keywords and new content ideas that your target audience is actively searching for.

Using Other Free Pinterest Tools
In addition to the ad tools, Pinterest provides other free features that can help you with keyword research:

Pinterest Trends Tool: This tool shows you the popularity of search terms over the last 12 months. It's a great way to identify seasonal trends and compare the search volume of different keywords.


Guided Search: When you type a keyword into the Pinterest search bar, a series of colored buttons appear below. These are "guided searches" that represent highly popular and related topics. They're a great source for long-tail keywords and content ideas.


How to Find Keywords via Pinterest Ads
This video offers a step-by-step guide on how to use Pinterest's ad tools for keyword discovery without creating an ad.

How to Find Keywords via Pinterest Ads (Without Creating an Ad!) - YouTube

Jen Vazquez · 481 views