Advertising on Telegram can be done through two main approaches: the Official Telegram Ads Platform for sponsored messages, or third-party ad exchanges like Telega.io for direct placement in channels.

Telega.io functions as an ad exchange and influencer marketplace that connects advertisers directly with thousands of Telegram channel owners, simplifying the process of buying ad placements.

1. Official Telegram Ads Platform Explained
The official platform allows advertisers to place Sponsored Messages directly within large public Telegram channels.

Feature   Description
Ad Format   Short, 160-character text messages that appear at the very bottom of public channels with over 1,000 subscribers.
Targeting   Primarily based on channel context (topic, language, or specific channels) rather than user personal data, making it privacy-conscious.
Destination Link   Must link to another Telegram entity (a channel, group, or bot). Direct links to external websites are generally not allowed via the official platform.
Pricing Model   CPM (Cost-Per-Mille), where you pay for every 1,000 views. The minimum CPM is often set in Toncoin (TON), Telegram's cryptocurrency.
Budget   Generally geared toward larger-scale campaigns with higher minimum budget requirements.

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2. How to Advertise Using Telega.io
Telega.io provides a streamlined alternative, allowing you to bypass the official platform's restrictions (like the 160-character limit and TON payment) by facilitating native advertising posts directly with channel admins.

Key Advantages of Telega.io:
Ad Formats: Allows for native posts which can include rich text, images, videos, and multiple external links, offering more creative freedom.

Extensive Catalog: Provides access to a catalog of thousands of verified channels and bots sorted by niche, audience size, and statistics.

Convenience: Automates the communication, placement, and reporting processes that would otherwise require direct, individual negotiation with channel owners.

Step-by-Step Guide to Launching a Campaign on Telega.io
Step 1: Account Creation and Funding
Register on the Telega.io platform as an advertiser.

Fund your account using various convenient payment methods like bank transfer, card, or cryptocurrency (USDT).

Step 2: Channel Selection via the Catalog
Navigate to the Telega.io Catalog of Telegram channels.

Use filters to narrow down channels by topic/niche (e.g., Finance, Tech, Health), language, subscriber count, and pricing. This is your primary method of targeting.

Review the transparent statistics (subscribers, engagement, estimated views) for each channel.

Add your desired channels to the Cart.

Step 3: Configure Placement and Ad Post
Go to your Cart and select the Placement Format (e.g., standard text/image post, video post, repost).

Specify the Number of Placements and the Target Date for each channel.

Create your ad post:

Compose a compelling Title, Main Body, and Call-to-Action.

Upload your creative assets (image, GIF, or video).

Include your external link(s) to your website, landing page, or Telegram entity.

Step 4: Submission and Monitoring
Submit the ad for review by the channel owners and Telega.io moderation.

Once approved and posted, the channel owner provides a verification link.

Monitor performance via the Telega.io dashboard, which provides analytics and a comprehensive report on the ad's reach and views.

3. Comparing the Advertising Options
Feature   Official Telegram Ads Platform   Telega.io (Ad Exchange)
Ad Format   160-character Sponsored Message.   Full Native Post (text, images, videos, links).
Destination   Internal Telegram link only (channel, bot).   External (website) or Internal links.
Targeting   Channel topic, language, limited GEO/OS.   Specific channels/groups chosen manually by niche.
Pricing   CPM (Cost-Per-Mille) in TONcoin.   Fixed Price per post/channel, paid directly to the platform.
Best For   Large brands promoting their Telegram presence (channel growth).   Small to Mid-sized businesses promoting external products/services.