How can Likee Ads improve customer engagement?

Likee, a prominent short-video platform, offers a dynamic environment for brands to foster customer engagement. Its video-centric nature, interactive features, and large, active user base make it an ideal channel for building connections beyond simple impressions.

Here's how Likee Ads can effectively improve customer engagement:

1. Leveraging Interactive and Immersive Ad Formats:
Likee's ad platform (Bigo Ads) provides formats specifically designed for engagement:

In-Feed Ads: These full-screen, auto-playing video ads seamlessly blend into users' "For You" and "Popular" feeds. Because they look and feel like native content, users are more likely to watch and interact, rather than skip.

Engagement Enhancement: By being less intrusive, they encourage longer watch times and more organic reactions (likes, comments, shares).

SuperView Ads: Premium, high-impact full-screen videos (10-60 seconds) that deliver intense visual immersion. Ideal for telling a brand story or showcasing a product's key features in an attention-grabbing way.

Engagement Enhancement: The immersive nature pulls users in, increasing the likelihood of an emotional or cognitive response, leading to greater memorability and desire to learn more.

Brand Takeover: A 3-6 second image or video that appears immediately when a user opens the app.

Engagement Enhancement: While brief, this format guarantees immediate, high-impact exposure, making a strong first impression and increasing brand recall, which is foundational to engagement.

Branded Effects & Stickers: These allow users to interact with your brand's specific AR filters, stickers, or special effects within their own videos.

Engagement Enhancement (UGC): This is perhaps one of the most powerful engagement drivers. By enabling users to create content with your brand's elements, you turn them into active participants and brand advocates. User-Generated Content (UGC) is highly authentic and encourages sharing.

2. Fostering User-Generated Content (UGC) with Hashtag Challenges:
Likee's Hashtag Challenge is a standout feature for engagement. Brands create a unique hashtag and a theme, encouraging users to create and share videos participating in the challenge.

Deep Interaction: Users actively engage with your brand by creating content, rather than passively consuming it. This personal investment deepens their connection.

Viral Potential: Popular challenges can go viral, leading to massive organic reach and visibility beyond your paid ad spend. Each piece of UGC acts as an endorsement.

Community Building: Challenges create a sense of community around your brand, as users participate together and view each other's creations.

Authenticity: UGC is inherently authentic and relatable, building trust and credibility more effectively than traditional ads.

3. Driving Direct Interaction with Calls-to-Action (CTAs):
Likee ads can incorporate clear and compelling CTAs that lead users to deeper engagement points:

"Learn More," "Shop Now," "Download Now": These buttons can direct users to your website, e-commerce store, app download page, or a dedicated landing page.

"Follow": For awareness campaigns, encouraging follows increases your organic reach and allows for ongoing engagement with your brand's content.

"Chat/Call": Some formats might offer options for direct messaging or audio calls, streamlining the marketing journey and enabling real-time conversations.

4. Leveraging Influencer Marketing (KOLs):
Likee has its own ecosystem of Key Opinion Leaders (KOLs) or influencers.

Authentic Endorsements: Partnering with relevant KOLs allows your brand to reach their engaged followers through content that feels more authentic and less like an advertisement.

Increased Trust: Users trust influencers they follow, making their recommendations or reviews of your product/service more impactful.

Two-Way Conversation: Influencers often have highly engaged comment sections, facilitating direct dialogue between your brand's message and potential customers.

5. Targeting & Personalization for Relevance:
Precise Audience Segmentation: Bigo Ads allows targeting based on demographics, interests, behaviors, and even custom/lookalike audiences. This ensures your ads are shown to the most relevant users.

Increased Relevance = Higher Engagement: When an ad is highly relevant to a user's interests, they are far more likely to engage with it (watch longer, click, comment, share) because it genuinely appeals to them.

6. Measuring and Optimizing Engagement:
Likee's ad platform provides robust analytics to track key engagement metrics:

View Duration & Completion Rate: How long users watch your videos. High numbers indicate strong engagement.

Click-Through Rate (CTR): Measures how many users clicked your CTA. A high CTR means your ad is compelling enough to drive action.


Likes, Comments, Shares: Direct indicators of how well your content resonates and encourages virality.

User-Generated Content (UGC) Volume: For hashtag challenges, tracking the number of user videos created is a direct measure of active participation.

By continuously monitoring these metrics, brands can refine their creative strategy, targeting, and CTAs to maximize engagement and build stronger, more loyal customer relationships on Likee.


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