What interests can I target with Bing Ads?

In Bing Ads, advertisers can target users based on their interests to reach relevant audiences who are likely to engage with their ads. Here are some of the interests that can be targeted in Bing Ads:

1. **Affinity Audiences**:
   - Affinity audiences categorize users based on their long-term interests and habits across multiple websites. Bing Ads offers predefined affinity audiences that advertisers can target, such as sports enthusiasts, fashionistas, technology enthusiasts, travelers, etc.

2. **In-Market Audiences**:
   - In-Market audiences consist of users who have demonstrated recent purchase intent or are actively researching products or services related to specific categories. Advertisers can target users who are in-market for categories such as automotive, travel, home improvement, finance, and more.

3. **Custom Audiences**:
   - Custom audiences allow advertisers to create audience segments based on their own customer data. This can include uploading customer email lists (with consent) or targeting users who have interacted with specific content on their website or app.

4. **Behavioral Targeting**:
   - Behavioral targeting encompasses targeting users based on their online behaviors and interactions. This can include browsing history, past purchases, content engagement, and more. Advertisers can infer interests and preferences from these behaviors to target relevant audiences.

5. **Demographic Targeting**:
   - While not strictly interests, demographic targeting in Bing Ads allows advertisers to target users based on age, gender, parental status, and household income. These demographic attributes can help in refining audience targeting based on relevant characteristics.

6. **Content Targeting**:
   - Advertisers can target users based on the type of content they consume or engage with online. This includes targeting users who visit specific websites or read content related to particular topics or industries.

7. **Search Intent**:
   - While not a traditional interest targeting option, advertisers can target users based on their search queries and intent. By bidding on relevant keywords related to user searches, advertisers can capture users actively searching for products, services, or information.

8. **Location Intent**:
   - Target users based on their location intent, such as users searching for or viewing content related to specific geographic areas. This can be particularly useful for local businesses or advertisers promoting location-specific offers.

9. **Device Targeting**:
   - Advertisers can target users based on the type of device they use (desktop, mobile, tablet). While not directly interests, device targeting helps in optimizing ad delivery and user experience based on device preferences.

By leveraging these interest targeting options in Bing Ads, advertisers can effectively reach and engage with audiences who are more likely to be interested in their products or services, improving ad relevance, engagement rates, and overall campaign performance.